UX Assessment (Medium)

$ 5,500 USD

Get actionable insights that can drive growth in both conversion rates and user satisfaction with the Medium UX + CRO Audit. By addressing issues related to usability, design, content, and functionality, e-commerce, b2b, & professional service businesses with 10 - 30 pages (or templates) can create a more compelling online experience that encourages visitors to convert and can fosters long-term customer relationships.

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Frequently Asked Questions

How much is an average engagement?

We do monthly & hourly pricing, so each engagement is custom and largely depends on the size of your site, as well as your goals. Engagements range from $1500 - $20,000 per month, with mid-market business averages between $2,500 - 7,000 per month.

What does the process look like?

For full service or on-going engagements, we have a very collaborative & open process in the first 3-4 months of working together. This is to ensure we're on the same page as far as next steps, milestones, and goals are concerned.

After that, our team can typically sprint to polish off projects or obtain organic search results. You'll always be involved, but we try our best not to add to your workload. We also have monthly calls to touch base on KPIs and the objectives for the months moving forward.

For Audits & Assessments, our first week or two we'll likely connect about your current data, goals or to gain access to relevant analytics platforms. After that, we're heads down in the work. Unless we find something that needs urgent attention, you'll likely hear from us once your audit is complete and your 45m - 1hr review can be scheduled.

Can we just purchase a bucket of hours?

Yep! We're slowly phasing this out as a core offering, but we understand that some DIYers and SEO teams just need an occasional extra pair of hands, or someone to give guidance. Our minimum is $750 which gets roughly 3 hours, depending on how they're used.

What's your backlinking process look like?

We offer backlinking as an a la carte service, or a service within our Full Service SEO packages (as long as it makes sense for your business & goals). While we have a rapport built up with a laundry list of micro-influencer blogs, we do custom research, outreach, and negotiations for all of our clients, so we don't run the risk of PBNs.

For D2C or Retail brands, we typically can gift product rather than paying bloggers, but occasionally compensation is necessary and will fall outside of our agency fees. We'll always set a budget with you first so there aren't any surprises at the end of the month.

Most link building engagements start at $1500 per month, with a minimum of $500 in pre-approved blogger spend.

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The Details

Ensuring that your website not only captivates with its aesthetics but also functions seamlessly is pivotal to enhancing your online presence. The primary objective of this audit is to drive improvements in conversion rates, user satisfaction, retention, and the traffic directed towards critical pages throughout the conversion process. We will conduct a comprehensive analysis of each template on your site to ensure a clear, user-centric path from each marketing channel and user intent to consideration and conversion.

usability testing and heuristic evaluation

Recognizing that a website's appeal extends beyond its visual design is fundamental. Usability testing takes us beyond theoretical assumptions by placing your website in the hands of actual users. By observing their interactions and collecting feedback, we unearth pain points and areas that require enhancement, guaranteeing a seamless user experience. Furthermore, we perform heuristic evaluations based on established usability principles, such as Nielsen's 10 Usability Heuristics. This systematic approach helps identify potential issues in your website's user interfaces and addresses them proactively. This combination of usability testing and heuristic evaluation assures that your website design is not only aesthetically pleasing but also highly functional.

‍User Flow and Navigation: The audit scrutinizes the user's journey through the website, identifying any potential obstacles or confusion in navigation that could hinder conversions.‍
Content Analysis: We evaluate the quality, relevance, and readability of content, recognizing its significant impact on user engagement and conversion rates.‍
Analytics Review: The audit uses analytics and user behavior metrics to provide meaningful data and identify pain points.

performance & interaction design

While visual aesthetics are critical for drawing users in, websites must offer more than just a pretty picture; they should provide exceptional and enjoyable experiences. The evaluation of your site's performance and interaction design goes beyond aesthetics to ensure functionality is equally appealing. We assess the speed and responsiveness of your website, ensuring swift page loading and seamless user experiences. Additionally, we analyze the effectiveness of buttons, links, forms, and other user interface elements to guarantee that user interactions are intuitive and efficient. Our comprehensive approach to performance and interaction design ensures that your website not only captivates users with its aesthetics but also provides smooth and satisfying experiences.

‍Page Speed and Performance Slow-loading pages can lead to high bounce rates. The audit assesses the site's speed and performance to ensure that users can access content swiftly.‍
Call-to-Action (CTA) Evaluation We analyze the effectiveness of CTAs, assessing their placement, design, and wording to encourage desired actions.‍
Mobile Responsiveness With an increasing number of users accessing websites via mobile devices, the audit ensures that the site is responsive and provides a seamless experience across various screen sizes.

reporting & recommendations

Your audit includes a comprehensive PDF presentation overview, outlining identified issues and providing solutions in wireframe mockups, explanations, and occasional third-party recommendations. We offer an opportunity to book a call (up to 1 hour) to review the audit and our recommendations. While we aim for expedient audits, please allow approximately 30-45 days once we have access to relevant logins, files, data, and platforms. An NDA is available upon request. In some cases and upon request, we may include AOV optimization recommendations. Our goal is to provide you with the most valuable recommendations possible, ensuring your website achieves its highest potential.

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