SEO Lab, Session 1: Practical SEO Fundamentals

Ever wonder why SEO is valuable, what's involved in SEO, or how to know if who you hired is actually doing a quality job? This live, interactive course breaks down the fundamentals of SEO basics to give you practical and actionable knowledge to ensure you make the right choices for your business. First Session: May 30th, 2024 • 3:00pm Eastern Time

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$ 244 USD

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Session 1 Details

This first session is breaks down the fundamentals of SEO to help our attendees understand SEO and Organic Search's function in their marketing mix, the value (and math) behind SEO, and the pieces we know are involved and weighed by the algorithm to achieve rankings.

You'll receive a list of helpful tools, guides, and walkthroughs included as takeaways from this session, so you can confidently steer and communicate with SEO teams with sound information at your disposal.

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May 30th, 2024 • 3:00pm Eastern Time

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What's involved?

Each SEO Lab session is 1 hour and includes:

A live 45-minute instructional webinar with interactive scenarios
Chat support for general questions during the 45-minute webinar
A 15-minute Q&A session where you can receive help for your unique situations
Helpful tools, guides, walkthroughs and SEO "lingo" dictionary to use after our session
*Email support for questions for 30 days after our session

This session in particular covers the foundation of SEO and fundamentals everyone should know in order to be involved and knowledgable in SEO conversations. This is not a sales pitch. It's designed to help educate businesses with the goal of doing SEO on their own, or vetting/auditing SEO work.

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For Larger Companies

This is a great training course for teams that are adjacent to SEO (ie: PPC, merchandising, product naming, etc). This helps bridge the gaps between potential silos. SEO is a very nuanced (and at times, sensitive) marketing channel, and other channels can unknowingly impact SEO negatively. Lessons 1-2 of this course can help SEO-adjacent teams mitigate those risks without diluting their own results.

For Smaller Businesses

Being a small business owner (or team) is hard. If SEO is a hat you're looking to try on without being overwhelmed, this is the course for you. We'll help you confidently take your first steps in SEO, knowing you're making sound decisions for your business. We'll equip you with actionable information from the first session, and weed out the noise in the SEO space, so you can focus on the small changes that make a big difference.

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Hired a Third Party?

If you're hiring a third party team or you're not confident in your in-house team's ability to keep up with the times, this session will help you to be equipped with the right questions to ensure you're getting high quality SEO services that will produce long term results.

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Joining the meeting

Purchase your seat on this page. If you've received a code through one of our partners, please add it during the checkout process.
You'll be emailed a calendar invite for any session which you've purchased a seat.
The sessions will take place on a web-based platform (subject to change).
When the session begins, you'll be granted access individually, so please allow for a few minutes before our start time to be admitted into the webinar.

Questions?

Feel free to email us: jcb@jodiecball.com

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$ 244 USD

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Frequently Asked Questions

How much does it cost to work with you?

We do monthly & hourly pricing, so each engagement is custom and largely depends on the size of your site, as well as your goals. Engagements range from $1500 - $20,000 per month, with mid-market business averages between $2,500 - 7,000 per month.

What does your process look like?

For full service or on-going engagements, we have a very collaborative & open process in the first 3-4 months of working together. This is to ensure we're on the same page as far as next steps, milestones, and goals are concerned.

After that, our team can typically sprint to polish off projects or obtain organic search results. You'll always be involved, but we try our best not to add to your workload. We also have monthly calls to touch base on KPIs and the objectives for the months moving forward.

For Audits & Assessments, our first week or two we'll likely connect about your current data, goals or to gain access to relevant analytics platforms. After that, we're heads down in the work. Unless we find something that needs urgent attention, you'll likely hear from us once your audit is complete and your 45m - 1hr review can be scheduled.

Can we purchase a bucket of hours?

Yep! We're slowly phasing this out as a core offering, but we understand that some DIYers and SEO teams just need an occasional extra pair of hands, or someone to give guidance. Our minimum is $750 which gets roughly 3 hours, depending on how they're used.

What does your backlinking process look like?

We offer backlinking as an a la carte service, or a service within our Full Service SEO packages (as long as it makes sense for your business & goals). While we have a rapport built up with a laundry list of micro-influencer blogs, we do custom research, outreach, and negotiations for all of our clients, so we don't run the risk of PBNs.

For D2C or Retail brands, we typically can gift product rather than paying bloggers, but occasionally compensation is necessary and will fall outside of our agency fees. We'll always set a budget with you first so there aren't any surprises at the end of the month.

Most link building engagements start at $1500 per month, with a minimum of $500 in pre-approved blogger spend.